The Universitat Politècnica de Catalunya’s Bachelor Degree in Business Administration and Management run at EAE equips participants to perform key roles in the general company setting or any specific area, such as Finance, Marketing and Sales, General Administration, Accounting and Human Resources. This Bachelor Degree programs enables students to acquire a sound knowledge of the foundations of the economic system, giving them an insight into the different areas of company management from three perspectives:

• From a generalist viewpoint, with contents on all the functional areas of a company.
•  With a clearly practical approach, with up to 540 hours of business internship, counted as elective credits.
• With a versatile methodology designed to ensure the acquisition of the professional competences required to access the employment market.

In short, the University Bachelor Degree in Business Administration and Management is designed to train professionals equipped to lead, manager and run any company, organization or other public and private institution. Professionals ready to take on executive responsibilities within a context of complex and changeable global interrelations, with the ability to make decisions against a backdrop of uncertainty.

KEY REASONS FOR TAKING EAE’S UNIVERSITY BACHELOR DEGREE IN MARKETING AND DIGITAL COMMUNICATION

• International Mobility
• Employability
• Networking
• Entrepreneurship
• Rankings

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