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Bachelor in Business Management, Marketing and Advertising

180 credits credits
3 years


Are you passionate about the business world and want to complete your education? You can do so with ESERP’s University Degree in Business Management, Marketing and Advertising in Barcelona. In just three years you will be prepared to tackle these areas and enter the workforce with confidence.

Seeing how you will be learning about the economic and business sector, international marketing, advertising, the use of new technologies and more, the career opportunities are highly varied. You will be able to lead a company or different departments within a company such as human resources or advertising. You will also be able to develop strategic business plans and advise your company or others on various tasks.

If you are also planning to expand your horizons and work abroad, by receiving an ESERP’s Private Degree and accrediting a B2 level of English or equivalent, you will be granted access to study at Staffordshire University in the United Kingdom in order to receive a University Bachelor’s Degree (Hons).

Or, instead, you can take an additional year at ESERP and receive an MBA – Master in Business Administration.

Now’s the time to request more information about ESERP’s University Degree in Business Management, Marketing and Advertising in Barcelona, no strings attached and free of charge. Study what you love and get the job of your dreams.


ESERP’s University Degrees are designed and oriented towards:

  • Providing students with the knowledge they need in order to make decisions during the course of their work.
  • Reliability in identifying, analysing and solving problems.
  • Mastery of management skills.
  • An open-minded approach to the socio-economic and cultural landscape.
  • The ability to adapt to technological change and innovation.
  • Understanding the latest management techniques and the most advanced technological systems on the market.
  • Habit and ability to work as a team for knowledge management.
  • Professional networking among faculty and national/international students.
  • Promoting participational diversity among all students.

Career opportunities

The programme will give you the ability to develop your professional activities so you can work in different areas, such as:

  • Strategic and Operational Business Management.
  • Business Management and Control.
  • Human Resources Management.
  • Accounting and Financial Management.
  • Advertising Account Executive.
  • Creative Director.
  • Marketing Management.
  • Public Relations Management.
  • Community Manager, Digital Marketing.
  • Product Manager.
  • Advertising Consultant, and National and International Public Relations.

Programme Outline

1º Semester
  • Financial Accounting
  • Introduction to Economics
  • Communication Theory
  • Advertising Creativity
  • Marketing Basics
2º Semester
  • Psychology
  • Introduction to Advertising Design
  • Business Law
  • Business Techniques
  • Introduction to ICTs

Total required credits 60

1º Semester
  • Cost Accounting and Management Control
  • Advertising Design
  • Business Management
  • Public Relations Policies
  • Labour Law
2º Semester
  • Financial Management
  • Business Management
  • Tax Law
  • Corporate and Institutional Communication
  • Advanced Advertising Creativity

Total required credits 60

1º Semester
  • Business Ethics
  • Corporate Accounting
  • Strategic Marketing
  • Strategic Creative Management
  • Digital Marketing
2º Semester
  • Human Resources Management and CSR
  • Financial Management II
  • International Marketing
  • Advertising Account Management
  • Business Simulation

Total required credits 60