The MBA program approach in various business-related subjects, as develop executive and leadership skills, beside the possibility to gain practical job experience thanks to our internship program, in order to succeed at executive level. It focuses on the practical aspects of global markets to teach students the skills applicable to international marketing and global management in the companies.
– Teach the ethical principles applicable to business reality.
– Provide the student understand the functioning of the world of enterprise and mechanisms governing global markets.
– Learn the best tools, knowledge and abilities in order to succeed at executive level.
- Start: October and February
- Duration: 1 year
- Modality: Campus attendance
- Place: Barcelona
- Language: English
- Price: 7.400 €
- Schedule Monday to Thursday 19h to 22h
a) Graduates and professionals who wish to expand their employment horizons.
b) Experienced professionals who want to take on new tasks and responsibilities.
c) Companies seeking staff training.
d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.
• International Marketing Director
• Department Head
INSA offer the possibility to make an internship in companies during the course.
Company Policy and General management Strategy.
Strategies and Policies in the Marketing Management.
Economic Control and Optimization of results.
Commercial Management Organization of Networks.
Management Skills: coaching, empowerment, leadership and organization.
Economic Analysis of Managerial Decisions.
Financial Management: management, strategy and creation of value.
Company Evaluation: mergers, procurement, joint ventures.
Globalization and Internationalization of Markets. Analysis.
Management Ethics and Social Corporate Responsibility.
Branding, the management of the value of a brand (Know- How).
Product Manager. Design and implementation of the Policies and the Marketing Plan.
Sales Forecasts. Forecast – Forenet (Expert Systems in Business Forecasts).
Products and Branding Positioning Strategy. Globalization, opening new markets.
Production Management, Quality, Logistics and distribution of the product.
Trade Fair, Conventions, Congresses.
Customer Marketing. Customer Loyalty Schemes. Control of nEw channels.
Marketing in industrial companies and services.
Application of Marketing 2.0 in the company.
Optimization of product margins.
The social issues. Cooperation and resolution of labor conflicts.
Judicial and Fiscal Treatment of Managerial Activities.
Technological Innovation in Companies. Managing global Know-How.
Balance Scorecard. Design of management strategies.
Final Project. Strategic Business Plan.
Evaluation and Accreditation
The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.
Having successfully passed the evaluations and with the minimum attendance required, the student get a diploma in International MBA of INSA Business, Marketing & Communication School.