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Master in Business & Strategic Management in Barcelona



Some people are natural born leaders while others are trained over the years. Regardless of which group you belong to, it’s undisputable that you are going to need an education like the Master in Business & Strategic Management in Barcelona at ESERP. This way you will be able to join that small group of people who reach the highest ranks within a company.

The fact is that with this degree you will be able to make decisions of the highest level, setting company goals and supervising them to make sure these are met.

To do this, you will study subject areas that analyse the management of risk, logistics, quality or innovation. Furthermore, the programme also includes subjects like Digital Marketing or Marketing Strategies, CRM or Branding, that will help you to understand the current business world.

To help you with this task, the programme offers two timetables: Tuesdays and Thursdays from 19:00 to 22:00, or one intensive class on Fridays from 17:00 to 22:00. This will enable you to combine your studies with work or other daily activities.

On the other hand, today more than ever it is essential to have a quality education that is recognised by companies. We are fully aware of this and it is why if you study our Master in Business & Strategic Management in Barcelona, besides from studying with the best professionals, you will also receive a double academic recognition: the ESERP degree and a University Degree issued by the UVIC-UCC.


  • Good organisational, leadership and management skills.
  • Adaptability to change and innovations in technology.
  • Ability to provide a company’s senior management with strategic and operational plans.
  • Critical analysis and abstract thinking.
  • Quick identification, analysis and solving of problems.
  • Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.

Career opportunities

These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • General Management.
  • Strategic Planning.
  • Accounting Management and Administrative Control.
  • Business Consulting.
  • Procurement & Supply Chain Management.
  • Administrative-Financial Management.
  • Product, Sales and Brand Manager.
  • Innovation, Research and Development.
  • Production, Logistics and Quality Management.
  • Project Direction and Management.
  • Human Resources and Labour Relations.
  • Social Responsibility and Business Ethics.

Economic, financial and legal management area

Financial management: management, strategy and value creation.

Financial function: a company’s economic-financial representation, financial ratios and responsibilities.
Financial diagnosis: company assessment and financial profitability breakdown.
Management of working capital: cash management, credit management for clients regarding stocks, and on suppliers and creditors.
Financing decisions: capital cost and financing structure.
Residual benefit or economic value added (EVA).
The accounting model: estimating earnings and equity.
Costs, an executive responsibility: strategic cost management, product costing and breakeven point.
Management control and its key control factors.
Control levels and budgetary control.
The role of the controller.

Risk management.

Solvency: settling debts or bankruptcy. Measurement and analysis methodologies.
Liquidity Management: obtaining cash resources through exploitation. Stocks Management, NOF (necessary operating funds), that are available in banks…
Interest rate management: using money within a certain time. Its fluctuation over time. Economic policy tools.
Portfolio management (client insolvency): with a focus on clients, as well as payment deadlines and instruments.

Legal and fiscal framework for a company’s activities.


Types of companies and societies.
Value Added Tax (VAT).
Corporation Tax.
Social security.
Impact of taxes on accounting.


Analysis of the behaviour that company administrators must apply given a company crisis.
Cases where the Bankruptcy Law is applied and how it affects companies and individuals.
Advantages and disadvantages of voluntarily requesting bankruptcy.
Situation that arises once bankruptcy is filed.
Administrators’ duties. Know the administrators’ criminal liability. Corporate criminal offences.

Company policy and general management. Organisation and strategy.

Nature and progress of organisational thought.
The organisation’s structure: basic forms and parts of any organisation.
Changes in the modern company; virtual organisation and team structures.
Company Development and Company Growth Models in the twenty-first century.
Internal Development: matrix of internal development and material investments.
External Development: acquisitions, strategic alliances, licences, franchises, joint ventures and mergers.

Human resources area and executive skills

The role of human resources in the company.

Analysing the evolution of organisations and the role of human resources.
Define the skills required for performing the role of human resources and the required operational departments.
Tools for organisational and job position knowledge.
Selection system: techniques and tools to be applied.
Remuneration systems and their use as an incentive: talent retention.

Executive skills. Leadership and motivation. Team management.

Introduction to the concepts of executive skills.
Talent management through motivation.
Implementation of coaching, emotional and social intelligence in new organisations.
Leadership styles and leadership principles.
Strategy of general management for team management.

Cooperation and conflicts resolution. Company ethics and CSR.

Conflict Management. Employment conflict and resolution.
Collective negotiation. Negotiation techniques. Techniques for meetings.
Relationships with unions.
Rules for achieving a work-life balance.
Basic features of the most frequently used contracts in commercial trade.
Employment Regulation Records.
Contract termination.
Basics of business ethics in negotiations.
Corporate Social Responsibility in organisations: care of the environment and society. Applicable policies.
Social Action as an element that helps CSR and NGOs.
Code of Good Governance.
Supervisory transparency in the National Stock Market Commission.
Reputational risk.

Selection, training and comunication area

Recruitment 2.0 and selection procedures. Social networks and the Internet.

Analysis of individual needs depending on the operational and strategic deployment of the company.
Selection systems. Techniques and tools to apply: definition of job positions, search for candidates, filtering systems and interviews, final assessment and the hiring process.
Knowing how to find job opportunities.
Learn new recruitment concepts and their current and future techniques.
Learn about the opportunities of social networking applied to staff selection.
New concepts: Employer branding 2.0.
Data processing in Recruitment 2.0.

Training and development. Professional career plans.

Analysis of short-term needs and design of a mid to long-term human resources plan: selection and internal promotion.
Compensation systems and their use as incentive: talent retention.
The training plan in companies and organisations. How and when to detect training needs.
Training grants and their processing. (Tripartite Foundation for Training and Employment).
Training evaluation following Kirkpatrick’s four-level evaluation model. Is it possible to identify the ROI of training?
The new trend of creating “corporate universities” for large companies.

Negotiation techniques. Cooperation and resolution of labour disputes.

General aspects of negotiation. Negotiation and business.
Negotiation principles and its process. Strategies and negotiation plan.
Horizontal and vertical negotiation.
Commercial, labour and strategic negotiation. Scenarios. Styles.
Communication and motivation. Public negotiation. Techniques and tactics.
Deadlock in negotiations.
Terminations and collective bargaining.

Internal communication.

Vehicle for integration and teambuilding.
Internal Communication Plan: Objectives.
Communication and attaining objectives.
Those involved in Internal Communication.

Marketing and commercial structure area

Management of marketing and commerce within the company.


The marketing strategy in the company’s overall strategy.
Competitive analysis. Market positioning.
Consumer testing.
Concept of the “life-cycle analysis of the solution.”
New media and promotion.
Types of marketing. The marketing mix.

The role of the commercial area in the company. The company’s own Commercial Management Model.
The commercial network structure, planning, goal setting.
Commercial Plan: strategy in the preparation and realisation.
Support methods for the commercial network.

Marketing strategies. Digital Marketing.

Relationship Marketing: concepts, levels and practical tools.
Different marketing types and strategies: warranty, frequency, personalised, social, reverse…
Customer Relationship Management (CRM).
The brand: what it is, evolution of the brand concept and brand image.
Measuring a brand: marketing value, economic value and legal value.
Internationalisation of brands.
Digital Marketing concept.
The figure of the Social Media Manager.
Keys for optimising the company website.
Promotion through the Internet.
Social networks.

Supply chain, quality and innovation area

Operations management and purchasing functions. Supply Chain.

Product management and provisioning.
Processes: planning, organisation, management and control in production – goods and services.
Operational strategy in manufacturing companies: segmentation of supply and speed of delivery.
Result: increased added value in quality, productivity, customer satisfaction, cost reduction, sustainability.
Lean Manufacturing – Lean Management (optimisation).
Supply Chain.
Concepts and definitions linked to production.

Quality management. Innovation Management.

The quality assurance system. The ISO 9000 certification.
Total quality: satisfaction and customer loyalty.
Quality tools.
Audit of the quality management system.
Measurement, analysis and improvement.
Business strategy and innovation strategy.
Characteristics of an innovation project.
Development of the phases for implementing the innovation management system.

(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.


EU Students (European Union) in possession of a NIE
First payment €1,500
The rest will be paid in 10 consecutive monthly instalments of €660 from October to July €6,600


Non-EU Students (European Union)
First payment €2,500
The rest will be paid in 10 consecutive monthly instalments of €560 from October to July €5,600
Master’s Degree included in the incentive programmes of the Tripartite Foundation


* Special economic conditions for prompt payment
* Fees for diplomas and certificates are not included.


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