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Master In Digital Marketing And Customer Experience

English
5200€

Overview

In the current Internet has become one of the greatest tools in terms of marketing impact. It is essential to know the different possibilities that this universe offers to work communication with customers.

Objectives

– Know and apply the approach to Online Marketing and interactive multimedia environment.

– Understand the new formats of communication that is creating this environment.
– To train skilled professionals for integrated digital campaigns.
– Encouraging creativity and mastery of new forms of communication in a digital environment, and online.

Job opportunities

– Online Marketing Manager
– Responsible for positioning SEO and SEM

INSA offers the possibility of internships in companies during the period of delivery of the Master’s.

Program

• Relationship Marketing, Direct & Interactive
• Marketing Intelligence
• Marketing and Digital Communication
• New formats in Marketing and Communication
• Environment 2.0

Evaluation & accreditation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing Digital & Social Media of INSA Business, Marketing & Communication School.

All information taken from: http://www.insabarcelona.com/en/estudios/master-in-digital-marketing-and-customer-experience-2/