Among other things, you will learn to study consumers in the digital environment, how to determine a target audience and measure the influence and return of your actions. You will also learn to manage social networks and act in response to crisis situations on the Web. Furthermore, you will get to know different market trends such as virtual stores and the use of mobile devices, which increases every year.

Upon completion you will receive recognition from the UVIC-UCC, who will issue you their own University Degree. And as if that wasn’t enough, you will gain access to the ESERP Career Opportunities Programme, making the job hunting process even simpler.

So if marketing is your thing, request more information about the Master in Digital Marketing and Social Media in Barcelona, no strings attached. In just one year and with all the knowledge you will have obtained, you will be able to work while pursuing your passion. What else are you waiting for?

• Good organisational, leadership and management skills.
• Adaptability to change and innovations in technology.
• Ability to provide a company’s senior management with strategic and operational plans.
• Critical analysis and abstract thinking.
• Quick identification, analysis and solving of problems.
• Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.

These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

• Digital Marketing Management.
• Community Manager.
• Social Media.
• Relationship Marketing.
• Direct Marketing.
• Sales Manager & Product Manager.
• Marketing Manager & Branding Manager.
• Key Account Manager.
• E-Commerce: b2b, b2c, one2one.
• Strategic Consulting in Digital Marketing.
• Creativity and Innovation.

Basics of marketing and digital marketing.

The new consumer profile and stakeholders.
Basics of strategic marketing.
Evolution of marketing and marketing mix.
Introduction to digital marketing and digital strategy.

Community management.

Facebook – Instagram – Google+ – Pinterest, etc…
LinkedIn.
Twitter.
CM Tools.
Blogging.
The role of the Community manager.
Corporate crisis management in social networks.

Digital & Social media strategy.

Social media strategist: net strategy.
Social CRM.
Inbound marketing.
Growth hacking.

Positioning in search engines.

SEO.
SEM.

Brand reputation.

Corporate brand management and personal brand.
Reputation: audience vs influence.

E-commerce.

E-mail marketing and affiliate marketing / return assessment.
Mobile marketing.

Legal treatment of Digital Marketing.

Digital Law.
Data protection – intellectual property.

Content marketing.

Content marketing.
Storytelling.
Crowdsourcing.
Gamification.

Innovation and new technologies.

Technology experience & showroom.
IOT.

Management of digital marketing teams.

Digital marketing organisation.
Executive skills and competency management.
Communication skills.

(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.

* Special economic conditions for prompt payment
* Fees for diplomas and certificates are not included.

All info taken from: https://en.eserp.com/master/master-barcelona/master-in-digital-marketing-and-social-media-in-barcelona/