Master in International Marketing in a Digital Environment / International Marketing & Sales Management
The Dual Master Programme in International Marketing in a Digital Environment / International Marketing & Sales Management provides a specialisation in international marketing, digital marketing and sales management, which combines demanding academic standards with practical application.
You will develop skills so that you can start developing your professional marketing career in international companies.
Develop strategic thinking behind the selection and entry into new markets
Take appropriate decisions according to changes in the external environment and market opportunities
Apply principles of international brand management
IQS is strongly committed to educational quality and has established different processes to ensure continuous improvement through the IQS School of Management Quality Committee, a Quality department and a Quality Manual.
The Master in International Marketing and Sales Management is an official Master’s course and is accredited by the Catalan University Quality Assurance Agency (AQU Catalunya).
Additionally, the IQS School of Management has developed a quality audit system called the Internal Quality Guarantee System (SGIQ), which earned a positive evaluation on 13 December 2012 by AQU Catalunya.
The IQS has received accreditation from the AACSB (Association to Advance Collegiate Schools of Business), the first international accreditation organisation for business and accounting studies. All undergraduate, Master’s and Doctoral level studies at the IQS School of Management feature this international accreditation and acknowledgement.
A strong professional orientation for students who want to gain the skills required to become a marketing professional in a company that operates in international markets, or for entrepreneurs who are looking to start their own companies.
A research focus for students that would like to go on to write a doctoral thesis (in which case they will need to complete 12 ECTS research credits as specified in the optional subjects) to be awarded the title of doctor from the PhD programme from the IQS School of Management.