Are you passionate about the tourism industry? Have you always dreamed of working in a five-star hotel, on a cruise ship or at a high-level congress? If the answer is yes, then the Master in Luxury Tourism Enterprises Management in Barcelona is just what you need.

Seeing how tourism is a sector with a strong presence and a promising future, as part of this sector luxury tourism is an area that is in constant need of increasingly specialised professionals.

If luxury tourism is your thing, you will be pleased to take courses such as Luxury Brand: Managing the Value of a Luxury Brand; Golf, Health and Beauty; or The Popularisation of Luxury. All of this without leaving out several other very important subject areas such as Communication, Public Relations and Events in the Tourism Sector, or Innovation Management in the Tourism Sector.

By studying the Master in Luxury Tourism Enterprises Management in Barcelona, you will not only receive an ESERP degree but you will also be issued a University Degree from the prestigious UVIC-UCC. What else are you waiting for to find out more?

Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that can occur in any company.

PMO: Management and support tools to transform a project into reality, with a global and dynamic vision of the environment that includes its strengths and weaknesses.

Inspireo Workshop/Play Learning: Improved entrepreneurship training by unleashing the potential of individuals in a creative and participatory work environment. Implemented through INSPIREO WORKSHOP.

Team Building: Students are divided into small working groups. Group work is a fundamental part of training future professionals to take on positions of responsibility.

• Good organisational, leadership and management skills.
• Adaptability to change and innovations in technology.
• Ability to provide a company’s senior management with strategic and operational plans.
• Critical analysis and abstract thinking.
• Quick identification, analysis and solving of problems.
• Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.

These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

• Manager of Tourism Companies.
• Hotel Chain Management.
• Commercial-Marketing in Tourism Companies.
• Luxury Tourism.
• Tourism Promotion Agencies.
• Opening of New Tourism Markets.
• Air, Sea and Land Transport.
• Media and Advertising.
• Tourism Promotion.
• Travel Agencies and Tour Operators.
• Airlines and Maritime Companies.
• Foundations, Museums and Private Collections.
• Sustainable Tourism.
• Luxury Cruises.

Analysis of the national and international tourism sector. New models.

Analysis of trends in the national and international tourism sector. Business models.
Developments in distribution channels, products, communication and strategic planning.
The Spanish National and Integral Tourism Plan 2012-2016 (Plan Nacional e Integral de Turismo: PNIT).
Tourism policies and analysis of crisis situations.
Diversification of hotel chains and residences.
The role of leadership and ethical management and CSR.

Luxury tourism, cruise ships, golf, congresses, emerging destinations, naturalist…

Tourist resorts. Boutique hotels.
Golf, health and beauty, the popularisation of luxury. Boutique hotels.
Golf tourism for companies and individuals.
Cruise ships: increasingly bigger cities.
Tourism of congresses and conventions.

Tour Operators.

What is a tour package?
Distribution models.
Tour operators: wholesale companies, multinational capital.
Classification of Tour Operators (national, foreign …).
Tour Operator structure.
The large numbers of Tour Operators.
The future of Tour Operators.

Catering management.

Restaurant operations, their departmental organisation, staff involved and main functions.
Management of food, drinks, wines.
Trends and new concepts.
Financial environment in Food & Beverage: Account exploitation; Yield; Budgeting & Forecasting.
Events & Banquets Area: internal communication and operations

Financial management and economic control of the sector.

The financial function: a company’s economic-financial representation, financial ratios and responsibilities.
Financial diagnosis; company assessment and financial profitability breakdown.
Management of working capital: cash management, credit management for clients regarding stocks, and on suppliers and creditors.
Analysis of the profit and loss account and the contribution of each line of business.
Design of financial forecasts in the balance sheet and profit and loss account.
Loss analysis and its impact on the management of a business.
Systems for reducing losses in lines of business.
Determination of cash budgets.
Financing decisions: capital cost and financing structure.
Residual benefit or economic value added (EVA).
Investment Analysis: NPV and IRR.
The concept of Free Cash Flow.

Costs and budgets. Income and yields.

Analysis of costs by production centres.
The shortage of labour resources and the costs willing to pay.
Long-term impact of fixed and variable costs on the profit and loss account.
Long-term feasibility of a company based on its costs policy.
Business Valuation Methods: accounting, based on goodwill, dividends discount, multiples, discount in cash flows.
Yield and Revenue Management Strategies. Forecast and demand forecasting.
Maximum occupancy at the maximum possible rate.
Revenue Management for managing accommodation, salons, spas or F&B.
Time, a key element in Revenue Management.

Customer marketing for luxury companies. Acquisition and loyalty. Digital Marketing.

The marketing strategy within the overall strategy of the company.
Competitor analysis. Market positioning.
Types of Marketing. The marketing mix.
Segmentation: homogeneous characteristics of each customer group.
Analysis of customer consumption habits in the luxury sector.
Relationship marketing. Loyalty policies.
The use of CRM and analysis of databases.

Marketing Digital. Newest technologies.

Digital Marketing Concept.
The figure of the Social Media Manager.
Keys for optimising the company website.
Promotion via Internet: email marketing, digital advertising, affiliate marketing.
Mobile marketing as a new form of contact with the customer.
Search engines: SEO and SEM.
Social networking in the luxury brand sector.
Mistakes of large firms in the use of social networks.
Selling products and services in an online store.
Reputation.

Luxury Branding and strategic positioning in the segment of high-end products and services.

Brand strategy in the luxury sector.
Brand value and brand architecture-portfolio.
Market valuation of Luxury Goods and Services.
Positioning a product or service in the luxury sector. Positioning levels.
Defining competitive strategies.
Determination of the most attractive attributes.
New horizons in the sector of luxury services.

Communication, public relations and events in the tourism sector.

The importance of communication and PR strategies in the luxury industry.
Communication strategy models for the luxury product.
Success in the organisation of a tourist event.
Protocol techniques. Their vision in the tourism sector.
Working and organisational phases involved in these events.
Analysis of the criteria that make events such as Fairs, Conventions and Congresses profitable.

Executive skills. Leadership and Motivation. Team management.

Leadership and Management styles.
Corporate culture and talent management.
Selection and remuneration systems.
Human Resources Management.

Innovation management in the tourism sector.

What is creativity and innovation in the tourism sector?
Strategic management of technological innovation.
Characteristics of an innovation project. Project management and team.
Development of the phase for the implementation of an innovation management system.
The measure of innovation: objectives and indicators of innovation.

Guest experience management.

Customer Satisfaction: Quality and control.
Measurement: external surveys, online reputation, Mystery Guest.
Standardisation. The importance of a homogeneous product. Service and image.
VIP customers.
What do we mean by “Guest Experience”?
Sensory architecture – the 5 senses and memory.
Culture of Service – The essence of a brand.

(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.

* Special economic conditions for prompt payment
* Fees for diplomas and certificates are not included.