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Master in Marketing and Commercial Management in Barcelona



In today’s world having a specialisation is one of the main factors that can help you to find a job and start a career. Do you want to specialise in marketing and keep abreast of the latest trends? Be prepared to lead a team? Then you are in the right place, the Master in Marketing and Commercial Management in Barcelona is what you have been looking for.

In order to take part in this Master’s Degree that is sponsored by the Abertis Foundation, you only need to certify that you hold an Official University Degree or have a minimum of 3 years of professional experience. In this programme you will study subject areas such as Branding, Marketing in Industrial and Service Companies or Digital Marketing and Web 3.0. And to make sure you get the most out of your education, you will have access to consultants and specialists in the different fields.

Upon completion of your studies you will have the peace of mind of knowing that you have an ESESRP degree and a University Degree from the UVIC-UCC.

If your dream is to become a Marketing Manager, Product Manager or work as an independent consultant, the Master in Marketing and Commercial Management in Barcelonais what you are looking for. What else are you waiting for to find out more?



  • Good organisational, leadership and management skills.
  • Adaptability to change and innovations in technology.
  • Ability to provide a company’s senior management with strategic and operational plans.
  • Critical analysis and abstract thinking.
  • Quick identification, analysis and solving of problems.
  • Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.

Career opportunities

These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

  • Marketing and Commercial Management. Sales Manager & Product Manager.
  • Marketing Manager, Brand Manager & Key Account Manager.
  • International Marketing.
  • Market Research & Benchmarking.
  • Globalisation and Opening of New Markets.
  • Distribution and Logistics.
  • Services and Industrial marketing.
  • Customer Engagement, Maintenance and Loyalty.
  • E-Commerce: b2b, b2c, one2one.
  • Strategic Marketing-Commercial Consulting.
  • International Commerce: Imports – Exports.

Business marketing management area

Marketing & business. Marketing in industrial and service companies.

Company, typology and environment.
Marketing department: structure and team.
New requirements, new globalised marketing.

Research & Marketing Science: market researching and neuromarketing.

Identifying trends and opportunities.
Collection and treatment of information. CRM.
Consumer behaviour and psychology.

Branding. Crisis management and reputational risk.

Corporate and product brand. Brand image. Meanings and differentiation.
Types of business conflicts and their sources. Crisis manual.

Management of teams, leadership and negotiation area

Executive skills. Leadership and empowerment. Team management.

Leadership styles. Management of change. Coaching, emotional and social intelligence.
Empowerment and motivation. Social climate. Talent management.

Management of the commercial sales network. Negotiation and Key Account Management.

Competencies of the sales team. Training, motivation and reward.
Total outsourcing vs outsourcing of specific processes. Effectiveness of both methods.

Marketing plan area

Digital Marketing. Communication stimuli for effective dialogue in the market.

Communication in the field of marketing. Techniques.
Advertising and its functions. Promotion. Messages and creativity.
Social Media. SEO and SEM. Analysis and Measurement of social networks. Reputation.


Create a Strategic Electronic Commerce Plan.
The technological structure in e-commerce.

Supply Chain Management en Marketing

New profession of buyers and Value Added chain.
Management of orders and contracts. Quality and the “ABC” learning curve.

Market forecast. The sales forecast. Budgets, benefits and perceived value.

Setting sales targets based on expected demand, the product or service.
Sales forecast, overall budget and profit and loss account. Key budget features.
Pricing. Price as a regulator of consumption. Price discrimination.

International marketing area

Legal foundations of marketing.

Brand Protection: term and scope, renewals, optimisation and Brand defence.
Intellectual Property: legislation, Private Data protection, infringements.
Data transfer: legislation, Private Data protection, violations. .

Positioning and strategy for products and brands: globalisation and decision-making.

Market Segmentation: schemes, techniques and life-style typology.
Descriptive, factorial, component and cluster analysis, conjoint analysis, MISS model.

Global Marketing. New markets and export subsidies.

Rating international environments and country risk. Definition of supply.
Internalisation of marketing in the global economy.

(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.


EU Students (European Union) in possession of a NIE
First payment €1,500
The rest will be paid in 10 consecutive monthly instalments of €660 from October to July €6,600


Non-EU Students (European Union)
First payment €2,500
The rest will be paid in 10 consecutive monthly instalments of €560 from October to July €5,600
Master’s Degree included in the incentive programmes of the Tripartite Foundation


* Special economic conditions for prompt payment
* Fees for diplomas and certificates are not included.


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