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Master in Sport Tourism Management and Organization



This 1 academic year intensive training program is designed to produce professionals in the field of Sport Tourism Management and Organization. Sport and animation management in tourism is an industry, growing nowadays. It is a significant economic sector in the world and one where much of the activity can be classified as animation travel. Tourism is also a key source of business and opportunity for both animation and sport operators. Animation facilities, sporting events and cultural festivals all attract tourists, as well as local residents and day visitors. In addition, the synergies between tourism, animation and sport can be seen in the development of new products such as sport tourism. It is therefore important to understand the operation of animation and sport management in tourism and the opportunities it presents internationally, in order to better manage the businesses and to gain a competitive edge.
The main course teaching language is English. The study plan includes a 240 hour module to study a foreign language to choose from Spanish for foreigners, French or Russian. After the theoretic modules are completed or simultaneously with it, all students are invited to complete an internship period.
This training has been specially devised to teach you all the information and skills you need to become a successful sport tourism manager. Instruction is in the form of lectures, learning objectives, videoconference classes, case studies and questions of consideration, key ideas, activities and individual assignments. Examination is in the form of written exams and individual and group assignments and workshop exercises.
All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited DELE & SIELE examination center of the Instituto Cervantes.


To enrol in the Master Degree, it is necessary:
1. to fill the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– CV
– English level certificate, if any. If  you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.


On successfully completing this Professional Program of Study you will:
1. Be awarded the

  • Master Degree in Sport Tourism Management and Organization
  • DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
  • French/Russian Language Level Certificate

2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

3. Have attained a high level qualification equated to the International studies framework as a  Master Degree or Master Universitario according to the Spanish National framework.


The Sport tourism management master degree will open you such important tourism categories as:

  • Animation centers
  • Entertainment and conference venues
  • Recreation centres, health clubs
  • Resorts, hotels, cinemas, theme parks
  • National and regional tourism organisations
  • Sporting organisations
  • Adventure tourism agencies

The types of positions that graduates may occupy include the following:

  • Sports Events Planner
  • Resort/ Sport Club Manager
  • Animator in hotels, resorts, parks and recreation centers
  • Sport travel manager
  • Adventure tourism manager


Module I: Sport & Animation management concept and trends

  • Key definitions and principals
  • People´s need and demands
  • General  trends, demographic and socio-economic trends
  • The commercial  sector
  • Government and Sport & Animation
  • Benefits of volunteering and problems for volunteers in Sport & Animation

Module II. Sport & Animation products and services

  • Sport recreation and  international tourism
  • Sport & animation in natural environment
  • Arts, sport and play service for children

Module III. Adventure tourism organization

  • Adventure tours planning, structure, pricing
  • Sport´s event organization
  • Water and surface water sport organization (Sailing, Yacht racing, boat racing, scuba diving, water polo etc)
  • Land sports organization (football, tennis, golf, MotoGP, Formula 1 etc)
  • Mountain sports organization (climbing, hiking, mountain biking, hang gliding, trekking etc)
  • Summer sports (athletics, beach volleyball, handball, gymnastics etc)
  • Winter sports (skiing, biathlon, figure skating, ice hockey etc)
  • Major competition organization (Olympic games, World championship etc)
  • Family adventure tourism organization ( safari trips, camping, rafting etc)

Module IV. Techniques of Sport & Animation management

  • Human Resources in Sport& Animation
  • Planning for Sport & Animation
  • Marketing of Sport & Animation
  • Quality and performance management
  • Financial management
  • Law and Sport & Animation  management
  • Enterprise and entrepreneurship in Sport & Animation

Module V. Foreign Language Intensive Course I (Spanish , French or Russian)

  • Official DELE exam of Spanish for Foreigners preparation module
  • General French or Russian Language test according the initial entrance level

Module VI. Spanish/French/Russian Language for the Tourism Sector Module

Module VII. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research project

Module VIII: Internship


  • Interdisciplinary Exam
  • Official Exam of Spanish Language for Foreigners DELE or SIELE
  • French/Russian language exam

All information taken from: