Are you interested in commerce and everything to do with this industry? The education you will receive at the Master in Marketing and Commercial Management in Barcelona will help you to master all fields in this sector. Furthermore, it is taught entirely in English, which will provide you with the necessary communication skills in order to dedicate yourself to your passion from anywhere in the world, as it is the most widely used language in the business industry.

You will study the importance of brand value and the different commercial strategies that exist for attracting clients and strengthening your company in the market. You will also learn to make sales forecasts and how to analyse markets so that your commercial activities pay off, both nationally and internationally.

Advertising and technological innovation will also be an important part of this Master’s Degree, in addition to fairs and congresses which are also a fundamental part of this sector. All this while using a teaching methodology that will allow you to study using real case-studies so that you will know how to perform when the day arrives.

If you want to dedicate yourself to marketing and commercial management, all you have to do is request more information about the Master in Marketing and Commercial Management in Barcelona, no strings attached. You will expand your career options and will be able to work doing what you love.

• Good organisational, leadership and management skills.
• Adaptability to change and innovations in technology.
• Ability to provide a company’s senior management with strategic and operational plans.
• Critical analysis and abstract thinking.
• Quick identification, analysis and solving of problems.
• Open-mindedness towards the socioeconomic and cultural environment.

As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations.

These studies will provide you with the opportunity to develop your professional career in different fields, where you can work in areas such as:

• Marketing Management, Commercial Management.
• Sales Manager, Product Manager.
• Marketing Manager, Brand Manager and Key Account Manager.
• International Marketing.
• Market Research and Benchmarking.
• Globalisation and opening of new markets.
• Logistics and distribution.
• Industrial, services marketing.
• Specialised Customer Marketing.
• E-Commerce b2b, b2c, one2one.
• Strategic Marketing consulting – commercial.
• International Commerce: import – export.

The fundamentals of Marketing. Marketing Plan.

Design & implementation of Marketing Plan.
Main functions and tasks of the Marketing Department.
Local Marketing & strategic marketing.

Marketing & Business: Marketing for industrial & service companies.

Company typology and environment.
Marketing department: structure and team.
New needs, new global marketing.

Research & Marketing Science: Market research and Neuromarketing.

Identifying trends and opportunities.
Collection and treatment of information. CRM.
Consumer behavior and psychology.

Branding, crisis management and reputational risk.

Corporate brand and product. Brand image. Significance and differentiation.
Types of business conflicts and their sources. Crisis manual.
Crisis: analysis, action plan, monitoring, and evaluation.

Team management: Leadership & empowerment. Team management.

Motivation and leading people.
Dealing with conflict productively.
Evaluation and reward team perfomance.
Working in multi-cultural teams.
Evaluating your emotional intelligence & improving your coaching skills.

Sales network management. Negotitation & key account management.

Change the mindset from compromise, give and take, to systematic decision-based negotitation.
The main laws and principales that rule human behavior and influence the decision making process.

Digital Marketing & e-Commerce.

Creating a strategic Electronic Commerce Plan.
The technological structure of e-commerce.
How to increase sales and customers in Electronic Commerce.
Online payment methods.
e-Commerce as an opportunity for Internationalization.
Social Media. SEO and SEM. Analysis and Measurement of social networks.
Reputation.

Marketing and Supply Chain management.

Optimal order management.
Supply chain optimization.
Internationalization, outsourcing services and goods

Sales budget. Price policy. Profits & gross margin.

Fixing sales targets as expected demand, product or service.
Sales forecasts, the overall budget and income. Key aspects of the budget.
Pricing. Price as a consumption regulator. Price discrimination

Legal framework.

Protection.
Patents
Intellectual property.

Products strategy and brand positioning: globalization and decision making.

External & Internal analysis.
Competitive advantage Activity Plan
Contigency plan.
Positioning.

Global marketing. New market & export subsides.

The importance on internationalization in the global economy.
Analysis of the social, policital and economic situation.

(*) Curriculum content, programming and materials may undergo some variation due to changes in academic planning.
(*) The order of the modules is indicative based on the scheduling of the Master’s Degree.

* Special economic conditions for prompt payment
* Fees for diplomas and certificates are not included.

All information taken from: https://en.eserp.com/master/master-barcelona/master-of-science-in-marketing-and-commercial-management-in-barcelona/