Undergraduate Programme in Marketing
With a focus on marketing and digital communication, with this undergraduate programme you’ll become one of the most in-demand professionals.
With a strong international component, you’ll learn to understand global markets and be prepared to assume executive tasks in the new professions of the digital economy. You can study one year at a foreign university and obtain a dual undergraduate degree.
Ability to understand the concepts of business and its role in the market economy, as well as organisational behaviour.
Capacity to research and analyse market and customer behaviour to search for business opportunities.
Ability to design and establish marketing and communication strategies which set up or solidify a company’s presence abroad.
Capacity to conceive new products and services based on the company’s characteristics and market needs.
Ability to create and develop trademarks in online and offline contexts.
IQS is strongly committed to educational quality and has established several processes to ensure continuous improvement. Quality is ensured by the Quality Commission of IQS School of Management, a Quality department and a Quality Manual.
IQS is accredited by the AACSB (Association to Advance Collegiate Schools of Business), the first international accreditation organisation for studies in the fields of business and accounting. All undergraduate, Master’s and Doctorate level studies at the IQS School of Management have received this international accreditation and acknowledgement.
Market Research Technician
Web Marketing Specialist
Social Media Specialist