Master of Business Administration (MBA) with a Major in Digital Marketing
Overview
The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.
- Be able to effectively publish and manage content for business growth.
- Acquire expertise in using Google analytics and various data analysis software.
- Gain familiarity with online legalities and rights management.
- Become an expert in designing and implementing online marketing campaigns.
Key Facts
- Duration: 18 months
- Evening Learning: Yes
- Credits: 90 ECTS
- Language: English
- Intakes: February and September
- Degree Awarded: Master of Business Administration with a Major in Digital Marketing
- Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva, Barcelona and Madrid* campuses
- Internships: We provide the access to internship opportunities in national and international companies and organizations
- Locations: Geneva Campus, Barcelona Campus and Madrid* campus
Program
The master’s program requires the successful completion of 90 ECTS credits. The program format consists of (i) unique business and finance courses, (ii) major-specific orientation weeks and (iii) a final project. The breakdown of the credits is as follows: 9 core courses (36 ECTS), 5 elective courses (20 ECTS), 4 orientation weeks (16 ECTS) and the final project (18 ECTS). Below are examples of the major-specific courses that students will pursue during their orientation weeks.
Orientation Subjects
- Managing Innovation in the Digital Marketing Sector
- Persuasion & Customer Decision Making
- Boosting Revenues Using Social Media
- Digital Analytics
Orientation Subjects
- Managing Innovation in the Digital Marketing Sector
- Persuasion & Customer Decision Making
- Boosting Revenues Using Social Media
- Digital Analytics
Carrer Options
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director